To believe or not to believe (in ADDIE)? That is the question…..

So, ADDIE’s been around since the 70’s and people have been using it successfully since then right? Created in 1975 by the Center for Educational Technology at FSU for the Army, it was so successful that all branches of the Armed Forces started using it! That speaks for itself.

The original ADDIE model had five basic phases with 19 “essential” components; but was later updated, keeping the five phases and enhancing the steps within the phases. The site providing this background reminds us that ADDIE should be used “as a guide for gaining direct intuitive insight into a problem” as opposed to following it “blindly”. Clark identifies some potential problems with ADDIE and indicates it was never intended to actually “determine if training is the correct answer to a problem”. He encourages the use of “performance analysis tools” to ensure proper solutions.

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Analyze what?


Intulogy states that ADDIE can allow us to Analyze training needs, Design and Develop training materials, Implement training, and Evaluate its effectiveness. Sounds perfect! They start off by “analyzing three important areas:” achievable business goals, materials being taught, and capabilities of the learners. Like everyone else in pretty much every situation, people want results as soon as possible (if not “yesterday”) and often think the analysis phase can be skipped. Intulogy knows the importance of accurate analysis and outlines what may happen if this phase is not given the proper attention.

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Origins of Intelligence

What makes a person intelligent? In Intelligence Reframed, Gardner tells us that “In traditional schools, the intelligent person could master classical languages and mathematics, particularly geometry.” (1) (Uh oh, I’m in trouble.) While in the business world, someone who finds opportunities and isn’t afraid to take risks could also be considered intelligent. (Phew, what a relief…..)  Back in the day, if you could follow orders you may have been regarded as intelligent. More recently, we’ve identified “symbol analysts” who can decipher codes, and “masters of change” who solve problems and seem to adapt well to changing environments. Apparently, we’ve been trying to figure out this intelligence thing for quite some time.

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How many Intelligences are there really?

I’ll be honest. I’m not really sure what direction I’ll take after graduation. I spent close to a decade in financial services (servicing, selling, and more recently training). I’ve found that adult education along with training and development are things that I enjoy and look forward to, so right now that’s my plan. Instructional Design seems to fit nicely into these topics.

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