Development Time

To begin developing an interactive video, I had to first think about my audience. Have you ever heard of Know Your Customer (KYC)? It can be interpreted a number of different ways. Having worked in financial services for almost a decade, the first thing I think of is verifying whom you’re speaking with. Asking them unique identification questions so they can prove they are who they say they are. From a design perspective however, it’s totally different. One must “be clear about who your client really is because this is who you have to satisfy with your efforts.” (407) In this case, knowing your client has nothing to do with verification and everything to do with the Analysis phase of ADDIE.

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